Newsletter

3 reasons why you should love business exhibitions

The countdown is now on for the Royal Norfolk Show and we have a lot to do. Prepare the Effective exhibition space. Print our brochures. Do we have the roller banners ready? Which tote bags are we taking this time? Wait – how many pens should we take?! It is non-stop organising. On top of our own stand, we are also offering exhibition packages to other businesses who are in the same position of trying to get everything ready. Some might say chaos. We say, controlled organisational fun!

Along with Blackwell Print, we are joint Headline Sponsors of the Norfolk Chamber of Commerce’s Business Hub this year, which is contributing to a certain level of heightened stress in the run up. So why do we do it every year when we know how much organisation and time goes into participating in and sponsoring a huge event like this? This is why.

Sponsoring any event comes with the commercial advantages you’d expect and marketing buzzwords are aplenty: brand visibility, showcase, customer awareness, promotion, ROI. Of course, these things are all true. But there’s so much more to be gained by sponsoring or exhibiting at an event like the Royal Norfolk Show, other than funnels and customer acquisition.

Networking with other professionals: meeting other like-minded businesses, even your competitors, can open up so many new opportunities for collaborations and partnerships that you may have never considered.

Community engagement. As businesses, we believe in our social responsibilities towards our local community. We try to give back where we can by sponsoring local sports clubs, for instance – things which often see very little return on investment. As a Norfolk-based business, we are big supporters of the Royal Norfolk Show for what it represents to Norfolk and the wider East Anglian business community and economy. Being able to sponsor this event is an honour.

It’s fun! Talking to other people about your business may not be the ideal topic for a Saturday night out, but it can still be fun. Really! Remember, your business is your passion, and sharing that enthusiasm with others can truly be inspiring. Take advantage of the time to spread the word about your business with an attentive audience ready to listen.

Exhibitions and trade shows: do you love them or hate them?

Full-Time Experienced Vehicle Graphics and Sign Technician

We are delighted to announce that an exciting position has arisen within our team for a Full-Time Experienced Vehicle Graphics and Signage Technician.

We are a small but mighty, family-established business located in the coastal town of Great Yarmouth. We specialise in increasing brand awareness through a broad range of specialist, bespoke services from signage, vehicle graphics and engraving to promotional merchandise and branded workwear.

At This is Effective, we believe that image is everything. We take brands and showcase them in the real world through the design and production of creative signage and eye-catching vehicle graphics, ensuring that our customers gain as much recognition in the real world as they do online. This is where you come in.

Following rapid expansion since our creation in 2016, we are now actively looking to entrust the Very Important Position of Vehicle Graphics and Signage Technician to a person with solid experience in the following essential areas:

Key Responsibilities:

Proven hands-on experience in printing, cutting, weeding and preparing vinyl for vehicle application, along with all aspects of vehicle vinyl removal, application and wrapping
Proficient in producing finished signs from a variety of materials onto various substrates
Operating machines such as large-format printers, vinyl plotters and laminator
Vinyl weeding
Stock maintenance of production materials: vinyl, laminates, substrates and consumables
Running regular print machine maintenance routines and keeping computerised production software up to date
Assist in onsite signage installations
Knowledge of signage software (preferably Flexi but training can be given)

Essential Qualities:

Full, clean driving licence
Demonstrate excellent organisational and time management skills
Ability to work under pressure, meeting tight deadlines when required
Excellent communication skills
Adaptable to our fast-paced environment
Ability to work as part of a team and on your own initiative
A passion for accuracy and producing high quality signs and vehicle graphics
Time management and prioritising workflow
Ability to multitask
Able to move heavy materials around the production environment
Confident to work at customer locations for on-site installations

In return, you will enjoy a competitive salary, opportunities for overtime and role development, regular pay reviews, parking at our premises, holiday allowance + bank holidays, company uniform and the rare chance to work with a team of awesome people in a growing family business.

Think you’ve got what it takes to join our team? Send your CV and Covering Letter, outlining your experience and skills to our Hiring Manager on sales@thisiseffective.uk.

Download Full-Time Experienced Vehicle Graphics and Sign Technician

This is Effective

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October 31, 2024

Summer has been and gone, the clocks have gone back and the nights have now started pulling in. If ever there was a time to get cosy and dive into a good read – it’s now! What better way to settle in for the evening than with our newsletter!

Much ado about ducking

Late September saw the Great Yarmouth Duck Race organised by Haven Rotary Club. Our very own Amber was not only this year’s Water Master but she has now been crowned as the very first female Water Master to exist! True to her spirit, Amber donned a dashing set of pink waders and took to the water like a, well, like a duck! She did a splendid job of ushering the ducks around the Venetian Waterways on their way to the finish line. The Effective team designed and branded up a number of the competing ducks – including our own – and even made one entry a cape! What it lacked in speed, it made up for in style!

Amber sports her charming pink waders for the Great Yarmouth Duck Race 2024, featuring Arcade Florist, Keeler Recruitment, Jockey & Jill and This is Effective

A resounding success

October has been busier than ever for the team here, thanks to the Norfolk Chambers of Commerce’s B2B Event on 17th October. Not only are we Strategic Partners to the Chambers, but we were also the joint Print and Signage Sponsors with Blackwell Print. Not only did we print 1,000 tote bags as event giveaways, we provided vinyl stand panels, branded promotional merchandise and designed leaflets and brochures for a number of the exhibitors. We also had our own stand to prepare and this year was a big one at 18m square! In the days leading up to the event, the stress began to set in – but as always, we came together as a team to make sure that everything was completed and delivered to our customers who were eager to see their exhibition goodies!

This is Effective, Print and Signage Sponsors, at B2B 2024

Magic Memories

Not only was the day filled with so many fruitful business meetings, it was made extra memorable thanks to our special guest, the inimitable Sean Goodman. Sean entertained visitors to our stand with his incredible close-up magic tricks and created some serious “wow” moments! We certainly hope to have him back with us next year – providing he doesn’t upstage us!

The big reveal moment as Sean Goodman blows our minds with his up close magic

All aboard the Monster Candy Bus

Our Director, Jonathan, has been extremely busy with an epic signage project for the Great British Fudge Company – he wrapped an entire double-decker bus and produced the signage for a pop-up confectionery stall at Cabot Circus Shopping Centre in Bristol. The laser-cut lettering was back-lit with individual LED lighting strips which took two days to prepare before Jonathan installed everything in situ. This is one of our favourite signage design projects this year!

The Monster Candy Bus arrives in Doncaster (Great British Fudge Company)

The Great British Fudge Company pop-up stall in Cabot Square Shopping Centre, Bristol

Warming Up for Winter

With the change in weather, we have now relaunched our Winter Essentials Bundle, comprising 2 hoodies, 1 bodywarmer, 1 winter jacket and 1 beanie hat, all for just £109 (ex. VAT). Our price includes embroidery AND a set-up fee waiver worth £20+ VAT. We strive to be as competitive as we can for our customers, creating cost-effective options to suit all businesses.